Key IP Insights from Industry Leaders
Latest IP News
Shoe-In Show Episodes
FDRA’s Efforts to Stop Fakes in Focus
Matt, Andy and Thomas discuss the latest initiatives under development in DC to combat the prevalence of counterfeit products on e-commerce platforms. There is a lot of momentum in this area so you don’t want to miss this conversation! Listen Now
Global Design Innovation and How to Protect It with NIKE
Matt catches up with NIKE’s Chief IP Officer, Margo Fowler, and Mark Smith, NIKE’s VP of Innovation and Special Projects, to discuss the importance of protecting IP and strategies brands can adopt to successfully defend their trademarks, designs, patents, and IP. Listen Now
Knock it off! Insights and tips to protect your brand from shoe counterfeit to eComm scammers!
Our good friend Bill Snowden flips the script and interviews us! We talk about the challenges of knockoffs to scammers and hackers in an eComm world and get some great insights into new tech tools Verisk is using to help their clients and can help you too! Listen Now
Giving CBP Tools to Close the Current Enforcement Loophole: Hot Policy Item
The footwear industry relies on American and global customs agencies’ ability to stop and seize the movement of counterfeit shoes. Important loopholes need to be closed that enhance the tools available to Customs and Border Protection (CBP) here in the United States.
Design Patent Infringement Bill (S.2987—Counterfeit Goods Seizure Act of 2019 Tillis/Coons): gives Customs authority to seize goods based on design patent infringement—purpose is to prevent counterfeiters from shipping labels and tags separately and attaching them in the U.S. to avoid CBP seizure.
Innovative Solutions: Protect your Brand, Customers and Consumers from Fakes
“Make each of your products intelligent. Vi3 solutions deliver comprehensive, authenticated tracking of your products – with global, pinpoint accuracy. Through a single, integrated, universal platform for total product visibility and control at all times, in real-time, achieve greater brand protection, supply chain integrity and one-to-one marketing.”
Visit www.vi3global.com to learn more.
Vi3’s own Paul Foley stops by Shoe-In to discuss the latest technologies being deployed by Vi3 to help track and stop the flow of counterfeit goods and the diverting of legitimate product to unauthorized channels. With an extensive background working for brands like NIKE, Converse and Reebok, Paul knows the industry in-and-out.
Stopping the prevalence of counterfeit and knockoff footwear is a priority for FDRA and our members. Ensuring Congress prioritizes efforts to strengthen IP protections, increase accountability for bad actors, and close CBP enforcement gaps and loopholes is vitally important for the health of our industry.